The Perfect Pitch.

Statistics show that venture capitalists barely fund startups. Only 1% of all submitted business plans receive funding. One of the major issue startups that don’t get funding is the lack of understanding how investors think: On the one hand entrepreneurs are optimists, focusing on success, amplifying sales projection and highlighting the product features; all of this without significant customer validation. On the other hand investors are skeptics and focus on potential risks, break-even and positive cash flow.
Once this is understood, the entrepreneur shall prepare the pitch based on the particular audience. In this case, it’s an investor. A great pitch is brief (get to the point quickly), has an attractive overall appearance, is well organized (with a table of contents and numbered pages), is market-oriented in meeting customers’ needs, shows evidence of customer acceptance and greater TAM (Total Addressable Market), and is delivered in an insanely great way. As Gregory Berns said “A person can have the greatest idea in the world.  But if that person can’t convince enough other people, it doesn’t matter.”
Whether you’ve been in the game for a while or new to developing your own startup, pitching an idea or a business concept is never easy. To those that have a natural flair of delivering speeches or even storytelling, this might come easy. Otherwise, you need to work hard to make sure your first impression counts.
So how do I do that? You might be asking?
 Here are 5 tips that could prove useful to increasing your chances to a successful boardroom pitch with investors:
1. Start a high-level: Convey your message verbally and visually in the most articulate manner
2. Always keep it simple: Straightforward vocabulary, short sentences and don’t always assume that the investors are familiar with your industry
3. End powerfully: One completion of your the essential elements of your proposal, end it with a strong summary of the key items of your model/idea
4. Bring along your team and answer questions confidently: There’s nothing better than seeing a unified team know and are familiar with their respective fields of expertise
5. Be prepared for negative feedback and don’t hesitate to ask for clarification: Don’t be discouraged. You’ll always find one or two investors that won’t be convinced by your idea. Everyone’s different, and always remember to ask for clarifications if you didn’t understand a question
In order to deliver The Perfect Pitch, entrepreneurs need not only to focus on the hard skills (problem, solution, team, market, projections etc.) but also the soft skills. Soft skills include the way you convey your message, the overall story of your pitch, your voice tone and gesture during your pitch. At the end your audience should “feel” your presentation. Or as Maya Angelou once said “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

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